75 years celebration of Lux

Across India, the four new variants of Lux that are in a special 75th year commemorative celebration pack endorsed by Dream Girl Hema Malini, Beautiful Juhi Chawla, Stylish Kareena and Sensuous Sridevi! They all come together in the new Lux advert with the first Indian male star… Shah Rukh Khan. Hema Malini, Juhi Chawla, Sridevi and Kareena Kapoor at the 75 years celebration of Lux soap in Mumbai on Friday, 9th September, 2005.

The 75 years celebration of Lux marks the entry of the first male star on a Lux advert, Shah Rukh Khan says: “The benchmark of a true star in the film industry is when you are selected as a Lux star. To be amongst women such as Hemaji, Srideviji, Juhi and Kareena is being a part of an ode to beauty. My endorsement of Lux is a tribute to the true beauties of Bollywood. Hindi movies without our leading ladies are as incomplete as a bathing experience without Lux, the beauty soap of the stars.”